UNETHICAL PRACTICES IN MARKETING Ethical marketing is a process through which companies generate customer interest in products/services, build strong customer interest/relationships, and create value for all stakeholders by incorporating social and environmental considerations in products and promotions. Avoiding unethical marketing practices can also help a business avoid other consequences, such as losing the good faith and loyalty of customers, and jeopardizing profitability. The worst practices of the bunch are: Misleading statements, which can land a business in legal trouble with the Federal Trade Commission and its truth in advertising provision. The FTC expects advertising claims to be supported by evidence, which proved to be a tough standard for some cigarette manufacturers when they originally promoted their products as being “healthy.” Of course, not all claims are provable, and this is where some marketers deliberately try to blur the line with exa...
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BIGGEST ETHICAL ISSUES FACING BUSINESS From factory working conditions at the turn of the 20th century, to today’s emphasis on diversity training, the history of workplace ethics is the ongoing story of the relationship between employees and employers. According to the National business ethics survey of 2013, managers are to blame for workplace misconduct the majority (60%) of the time, and senior managers are more likely than those on a lower level to break the rules. Here are some of the ethical issues that businesses face and real-world cases of how these ethical issues have affected companies. Accounting “Cooking the books” and otherwise conducting unethical accounting practices is a serious problem, especially in publicly traded companies. One of the most infamous examples is the 2001 scandal that enveloped American energy company Enron, which for years inaccurately reported its financial statements and its auditor, accounting firm Arthur Andersen, signed off on the st...
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COMMON UNETHICAL BEHAVIORS IN THE WORKPLACE Ethics means what is right and wrong in human behaviour.The study of ethics is a systematic science. Its scope encompasses all human relationships in a society.Ethical behaviour in business is an economic relationship with the people within the society.Hence,it is also called political economy.Business ethics deals with the study of the problems arising in the relationship between the field of business and its management. Each day roughly 120 million people walk into a workplace somewhere in the United States. Within the past year, almost half of these workers personally witnessed some form of ethical misconduct, according to a recent survey conducted by the Washington, D.C.-based Ethics Resource Center (ECR). We are not talking about workers being privy to the CFO committing fraud. More likely, it's someone who lied to a supervisor or handed in a false expense report. Listed below, according to the ECR study, are the fi...